COMMUNICATION TRAINING
BRAND STORY
BUILDING A UNIQUE BRAND THAT LOOKS LIKE YOU
For a business, even small, to remain successful in the long run, it must be built and operate around a strong brand. All brands start with a unique and original idea, with a personality, a life and a character. To seduce and retain customers, you must tell a unique story about you, your products and your specificities. What good is it to invest in advertising budgets if you do not have a compelling story that prints in the minds of your customers. The story that works best is one that people tell about you, and that’s where your attention should be.
You can now create your own compelling brand story!
GOALS
- Understand the mechanisms of image building and reputation
- Have methods and tools to give a unique image to your brand positioning,
- Transform your concept into a brand with a genuine story
PROFESSIONAL SKILLS
At the end of the training,
- You will have created a brand with a mission, purpose and personality which brings more value to your customers and builds loyalty.
- You will be able to communicate your products and services in an impactful way.
- You will have built a strategy and positioning that differentiates your brand from the rest of the competition.
THE PROGRAMME :
Build a unique brand that looks like you
- Understand what a brand image is and the conditions for success,
- Create the vision and mission of your brand
- Create your brand experience in connection with the culture and rites of your market, but also the needs and emotions of your customers.
- Design a strong Single Value Proposition that differentiates your offering from the competition.
Write your brand story:
- Learn the different means of storytelling and how to apply them to the motivations of your audience.
- Learn the rules to create a strong brand identity,
- Find the personality and voice of your brand.
- Build your brand message through images and narration.
Design your brand strategy:
- Understand the fundamental questions and methods of designing a brand strategy,
- Create your competitive advantage and strong Unique Selling Proposition,
- Think your market with a 360° of stakeholders
- Communicate effectively with your customers, employees and shareholders.
- A UNIQUE BRAND
-
Build a unique brand that looks like you
- Understand what a brand image is and the conditions for success,
- Create the vision and mission of your brand
- Create your brand experience in connection with the culture and rites of your market, but also the needs and emotions of your customers.
- Design a strong Single Value Proposition that differentiates your offering from the competition.
- YOUR BRAND STORY
-
Write your brand story:
- Learn the different means of storytelling and how to apply them to the motivations of your audience.
- Learn the rules to create a strong brand identity,
- Find the personality and voice of your brand.
- Build your brand message through images and narration.
- BRAND STRATEGY
-
Design your brand strategy:
- Understand the fundamental questions and methods of designing a brand strategy,
- Create your competitive advantage and strong Unique Selling Proposition,
- Think your market with a 360° of stakeholders
- Communicate effectively with your customers, employees and shareholders.
For whom ?
Beginner entrepreneurs with the desire to create a unique and differentiating project. Seasoned entrepreneurs wanting to get out of the price competition. Designers seeking to better master the synergies between business, marketing and design.
Prerequisites: Have an existing commercial activity or a project in the operational launch phase.
Methodology & Benefits
- A combination of face-to-face and distance learning that facilitates skills development.
- This course provides you with many tools ready for immediate real-life implementation.
A mix of teaching formats: face-to-face training and progress monitoring through a distance tutorial.
Interested? Questions ?