ENTREPRENEURIAL PROJECT TRAINING
BUSINESS CREATION
INVENTING A VIABLE AND RESPONSIBLE MODEL
Being a responsible entrepreneur is not reserved to a handful of individuals driven by an ecological or social credo. We believe that each project can bear in itself, the roots of an economic model, which creates value for all actors. Creating value can no longer be imagined without reducing the negative impact of manufacturing, procurement or distribution conditions. The responsible company no longer thinks in terms of budget to be raised but the level of resources available. If you recognize yourself in this description, then this training is for you!
GOALS
- Transform ideas into products and services, moving from concept to the reality of a dynamic, profitable and sustainable business.
- Experiment creative iterative solutions, gradually building an economic model that creates value for all.
- Use entrepreneurial tools to create the business plan of a committed and responsible company.
PROFESSIONAL SKILLS
At the end of the training, you will be able to present a project file, illustrating your targets, your business model, your positioning and your external engagement strategy.
THE PROGRAMME :
The approach chosen for the coaching of your project is “effectuation”. This practice has existed for a decade but is only beginning to gain visibility outside academic circles.
The dream entrepreneurial process looks like this: a visionary entrepreneur has a great idea, he writes an irreproachable business plan, raises money from a fund, creates his business, gathers a team and starts, then puts his company on the stock market and retires rich.
The reality is very different: entrepreneurs often start from a simple personal idea, rely on the means they have: their personality, their network, their know-how. They do not write a business plan for a pitch, but move along step by step, taking advantage of the unexpected. They do not study a market in depth but perform a series of tests.
- Turn a desire into a viable concept,
- Launch an entrepreneurial project that looks like you,
- Build from your most unique skills,
- Use your natural assets to shape your business.
- Leverage the power of word-of-mouth and networking
- Understand the mechanisms that influence customer behavior,
- Communicate and sell innovative ideas by exploiting your social influence network (customers, collaborators, suppliers and fans).
Build a respectful and differentiating business model
- Define a responsible value proposition,
- Find a positioning that makes you unique,
- Write a Business Plan that commits.
- GO FROM DESIRE TO CONCEPT
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- Turn a desire into a viable concept,
- Launch an entrepreneurial project that looks like you,
- Build from your most unique skills,
- Use your natural assets to shape your business.
- DEFINE A SUPPORTIVE NETWORK
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- Leverage the power of word-of-mouth and networking
- Understand the mechanisms that influence customer behavior,
- Communicate and sell innovative ideas by exploiting your social influence network (customers, collaborators, suppliers and fans).
- BUILD A BUSINESS MODEL
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Build a respectful and differentiating business model
- Define a responsible value proposition,
- Find a positioning that makes you unique,
- Write a Business Plan that commits.
For whom ?
Project developers in reconversion. Beginning entrepreneurs in the reflection phase. Entrepreneurs who want to put their project in a societal transformation movement.
Prerequisites: Have a project idea and the motivation to implement it.
Methodology & Benefits
- A combination of face-to-face and distance learning that facilitates skills development.
- This course provides you with many tools ready for immediate real-life implementation.
A mix of teaching formats: face-to-face training and progress monitoring through a distance tutorial.
Interested? Questions ?