MARKETING COURSE: POSITIONING
DEVELOPING A COMPELLING POSITIONING FOR YOUR OFFERING
Understanding the rules of a forceful marketing positioning is key to the success of your marketing strategy. This course gives you the tools and methods to help you make the right choices.
OBJECTIVES
- Master the tools useful for making well-advised choices in terms of positioning.
- Differentiate your products or services more effectively.
- Apply an inclusive methodology to take into account the needs of external stakeholders in your positioning decisions.
PROFESSIONAL SKILLS
After this course, you will be able to define relevant positionings for your offerings.
DEVELOPING A COMPELLING POSITIONING FOR YOUR OFFERING
Understanding the rules of a forceful marketing positioning is key to the success of your marketing strategy. This course gives you the tools and methods to help you make the right choices.
OBJECTIVES
- Master the tools useful for making well-advised choices in terms of positioning.
- Differentiate your products or services more effectively.
- Apply an inclusive methodology to take into account the needs of external stakeholders in your positioning decisions.
PROFESSIONAL SKILLS
After this course, you will be able to define relevant positionings for your offerings.
PROGRAMME :
Understanding the stakes of your offering’s positioning:
- Define the positioning of the offering for its customers.
- Target more effectively.
- Identify customer needs.
- Differentiate your offering more.
- Avoid the emergence of copycats and direct competitors of your products or services.
- Make the difference between intended and actual positioning.
Developing your positioning process:
- Understand the rules of positioning
- customer expectations,
- competitors’ positionings
- the product’s potential strengths.
Communicating your positioning choices more effectively:
- Use positioning to improve the consistency of the mix.
- Communicate your positioning successfully to targets.
- THE STAKES
-
Understanding the stakes of your offering’s positioning:
- Define the positioning of the offering for its customers.
- Target more effectively.
- Identify customer needs.
- Differentiate your offering more.
- Avoid the emergence of copycats and direct competitors of your products or services.
- Make the difference between intended and actual positioning.
- PROCESS
-
Developing your positioning process:
- Understand the rules of positioning
- customer expectations,
- competitors’ positionings
- the product’s potential strengths.
- COMMUNICATION
-
Communicating your positioning choices more effectively:
- Use positioning to improve the consistency of the mix.
- Communicate your positioning successfully to targets.
For whom?
Experienced or new entrepreneurs involved in a customer segmentation and targeting process.
Prerequisites: you should have an existing business activity or a project in its operational launch phase
Methodology & Benefits
- A combination of face-to-face and distance learning that facilitates skills development.
- This course provides you with many tools ready for immediate real-life implementation.
A mix of teaching formats: face-to-face training and progress monitoring through a distance tutorial.
Interested? Questions?